Gannett has partnered with BetMGM in a multi-year deal, designating BetMGM as the preferred sportsbook for USA Today Sports. This collaboration will integrate BetMGM’s betting data—such as odds, money lines, and spreads—across the USA Today Network, which reaches millions of readers in over 200 markets. Gannett CEO Michael Reed and BetMGM CEO Adam Greenblatt expressed excitement, emphasizing the potential for increased audience engagement and seamless betting through the “Bet Now” feature.
This partnership strategically aligns both Gannett and BetMGM to leverage USA Today’s expansive reach, providing an immersive sports betting experience for a massive audience. By integrating betting data directly into sports content, the collaboration enhances reader engagement while expanding BetMGM’s visibility. The “Bet Now” feature streamlines the betting process, making it convenient for readers to place bets, which could lead to a notable boost in Gannett monetization. With the football season underway, the timing is perfect to capitalize on sports fans’ heightened activity.
Source: Gannett and BetMGM Announcement
Alex Brown is an experienced sports journalist with a passion for covering the latest developments in online gambling and sports betting. With years of expertise in the industry, Alex provides in-depth analysis, expert insights, and up-to-date news to keep readers informed about the rapidly changing world of sports betting.
Alex Brown is an experienced sports journalist with a passion for covering the latest developments in online gambling and sports betting. With years of expertise in the industry, Alex provides in-depth analysis, expert insights, and up-to-date news to keep readers informed about the rapidly changing world of sports betting.
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