Betsson will close its Betsafe sportsbook in Colorado by the end of September 2024, marking its exit from the U.S. market. Launched in March 2022 via Dostal Alley Casino, Betsafe primarily showcased Betsson’s B2B technology. The closure reflects a broader trend of smaller operators leaving the competitive U.S. market, including WynnBet and Betway. Betsafe will stop accepting deposits by September 6, with all accounts closing by September 30. Betsson will continue operations in Ontario and South America.
Betsafe’s withdrawal from Colorado highlights the increasingly tough competition in the U.S. sports betting market, where large operators dominate, and smaller companies face regulatory and growth challenges. Betsson’s shift away from direct-to-consumer offerings in the U.S. likely reflects a strategic pivot toward markets with fewer barriers and stronger long-term potential, such as Canada and South America. With over a dozen sportsbooks active in Colorado, smaller operators exiting could signal further consolidation in the industry, as only the biggest players can thrive in the crowded U.S. landscape.
Source: Betsson and Betsafe Announcement
Alex Brown is an experienced sports journalist with a passion for covering the latest developments in online gambling and sports betting. With years of expertise in the industry, Alex provides in-depth analysis, expert insights, and up-to-date news to keep readers informed about the rapidly changing world of sports betting.
Alex Brown is an experienced sports journalist with a passion for covering the latest developments in online gambling and sports betting. With years of expertise in the industry, Alex provides in-depth analysis, expert insights, and up-to-date news to keep readers informed about the rapidly changing world of sports betting.
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