Softswiss has integrated a horse racing module into its Sportsbook platform, allowing operators to cover approximately 320 local races and 2,150 international races each month from 14 countries. The global horse betting market is expected to grow significantly, reaching €82.6 billion by 2032 with a 7.6% CAGR. This horse racing module was initially developed by Turfsport, a South African software provider with 35 years of experience, acquired by Softswiss.
The module allows fixed-odds betting on various markets, offering features like race cards, silks, and multiple bet types, with customizable skins to fit different brands. According to Alexander Kamenetskyi, head of Softswiss Sportsbook, this integration strengthens Softswiss’ expansion into South Africa, where horse racing remains widespread, and signals the company’s global ambitions. Softswiss previously launched Lotto Software and a Retail Betting Solution to support betting activities, demonstrating its commitment to expanding its regional footprint.
Softswiss’ integration of the horse racing module is a strategic move, tapping into the growing global horse betting market and the rich tradition of horse racing in critical regions like South Africa. By acquiring Turfsport, Softswiss gains valuable expertise and expands its offering in a market with solid potential for future growth. The versatility of the module, which offers extensive international coverage and customization for operators, positions Softswiss well for global expansion. Additionally, with the launch of related products like Lotto Software and Retail Betting Solutions, Softswiss demonstrates a strong push to dominate the South African market.
Source: Allied Market Research, Softswiss
Alex Brown is an experienced sports journalist with a passion for covering the latest developments in online gambling and sports betting. With years of expertise in the industry, Alex provides in-depth analysis, expert insights, and up-to-date news to keep readers informed about the rapidly changing world of sports betting.
Alex Brown is an experienced sports journalist with a passion for covering the latest developments in online gambling and sports betting. With years of expertise in the industry, Alex provides in-depth analysis, expert insights, and up-to-date news to keep readers informed about the rapidly changing world of sports betting.
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